Toyota,
Mercedes-Benz, and BMW managed to retain its position in the list of 15
world's best trademark according to Interbrand Best Global Brands
Report 2011.
Reported
by Autonews, Tuesday, January 17, 2012, Toyota was in 11th position
with a brand value of 27.8 billion U.S. dollars, up 6 percent from 2010.
While
Mercedes-Benz had to settle for being one level below the Toyota, with a
value of 27.4 billion U.S. dollars, up 9 percent from a year ago. As
for the other German manufacturers, BMW, is ranked 15th, worth 24.5
billion U.S. dollars, up 10 percent. Ranked Mercedes-Benz and BMW are
the same as last year.
Honda,
Volkswagen, Audi, Hyundai, Ford, Porsche, Nissan, and Ferrari, have to
bounce from 15 list. Honda is only able to be in a position to-19, which
stood at 19.4 billion U.S. dollars, up 5 percent.
Volkswagen's
ranking in terms of 6 levels increased from last year, becoming the
47th position. Then followed by Audi (59), Hyundai (61), Ford (50),
Porsche (72), Nissan (90), and Ferrari (99).
According
to Interbrand, the value of each brand was calculated based on the
financial performance of each company, the role and power of brands in
the community.
"Toyota
has been the focus to reform by improving the quality and safety. They
also changed the leadership structure and creates new reporting
techniques which are two factors that could restore the reputation of a
brand of quality," the report Interbrand.
Interbrand
also highlight Nissan's football exploits are able to outperform a
Ferrari. "Nissan continues to move forward with a visionary strategy and
discipline."
Coca-Cola is still the best brand in 2011. IBM occupied the second position, followed by Microsoft, Google, GE, and McDonalds. viva
